mBox Blog

5 Reasons Your SME Needs a Twitter Account

Wednesday, December 16, 2015

If you don’t yet have a Twitter for Business account for your SME, you might be missing out on a lot of opportunities to build a following and promote your products and services.

Here are five reasons for having a Twitter account, and a brief guide to getting started with Twitter for Business.

Why you should start tweeting

1. Twitter is big and popular

At the present time, Twitter has about 300 million active users, and 500 million tweets are sent out each day. Millions of people use Twitter every day to find information, share with others, discover what is happening out there in the Twittersphere and the real world, and to connect with other users and businesses.

This means Twitter has the potential to provide you with the capacity to reach a huge audience and gain a loyal following for your brand.

2. People use Twitter when they are shopping

According to a 2014 study conducted by Twitter –

  • 50% of users shopped at or visited the website of SMEs that they were following.
  • 60% purchased items as a result of information they found on Twitter.
  • 43% indicated that they intend to purchase regularly from the SMEs they follow.

Sounds like some very good reasons to get started with Twitter to us!

3. Big marketing opportunities

Tweets might be short and sweet but their impact can be long and strong. Here are three ways you can use tweets for business promotion:

  • To promote discounts, special deals, freebies and to run campaigns.
  • To link to your latest updates, news and blog posts.
  • To respond to complaints and customer service problems. According to the study mentioned above, 73% of SME Twitter users said that Twitter provides a quick way for them to respond to customer service issues.

4. The benefits of hashtags

The term ‘hashtag’ refers to a term without any spaces and preceded with the # symbol, and is a way to organise conversations and to quickly find all the content related to the hashtag. For instance, if you enter #MelbourneCup on Twitter, it will yield all the content posted that relates to the Melbourne Cup with that hashtag.

Hashtags can be used for specific purposes such as campaigns, events or product launches, and also to track the response to and success of campaigns.

They become search terms in their own right that have the potential to extend beyond followers – in fact to anyone who is interested in that topic.

5. Gain insights

Like any social media platform, Twitter can enable you to gain insights into your market and your audience, such as by checking out what your competitors are up to and seeing what people are saying about a business, product or event.  

Using Twitter for Business

Here is a basic guide to using Twitter for your SME.

  • Start by creating a business profile on Twitter with a username, bio and photos. Once you’ve done this, you can start tweeting. Tweets can be up to 140 characters in length, but they can also contain links, photos and videos – however any of these will be counted as 22 characters.
  • Develop a content strategy just as you would for other social media network or your website. This includes creating content that will engage your audience and connect with existing and potential customers.
  • Use Twitter Analytics to track results just as you would for your website.

Just as for other types of technology such as online file share, fax to email and also other social media networks, Twitter can be an excellent tool for business growth and improvement. You can get started with Twitter for Business here

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