The use of mobile technology such as smartphones has grown at a momentous rate in the past few years. In fact, statistics from ComScore show that it recently overtook the use of desktop. Businesses that fail to make the most of this trend could end up falling seriously behind.
Mobile devices can be used for web searches, work tasks, social media, shopping, games, watching videos, and even booking holidays. Of course, devices come with maps, calendars, mp3 players and cameras as well. Mobile apps are also becoming very widely used as they reduce the steps involved in accessing websites and making purchases.
Here are a few ways to use mobile technology in your business.
Use mobile devices to streamline business operations
One of the main benefits of mobile devices is their portability, which makes them particularly useful business tools.
You can move your business programs to the cloud, so your employees can access everything they need to do their jobs from their smartphone, without needing to be in the office. You can even turn a smartphone into a virtual fax machine in your pocket with an app from a service like mBox.
Optimise your website for mobile
Many of us have had the experience of accessing a website on a smartphone to discover it has a tiny font and crowded buttons that are hard to accurately press. Given that more and more people are using their smartphones to browse and do business online, you need to make sure your website is mobile friendly.
You can build a new site specifically for mobile, or optimise your existing site. Optimising an existing site is often cheaper and easier than having two sites to update and manage. Whichever you choose, it’s important to minimise videos or popups that could slow down the loading time or make the site difficult to use. Make sure it’s easy to navigate. A mobile site should be as simple and uncluttered as possible, and easy to read without having to enlarge the text or scroll sideways.
The trick is to make your site as easy as possible for people to use on their mobile devices. A clunky, hard-to-read, slow and cluttered site is just not going to cut it!
You can find out the mobile-friendliness level of your site by using this Google tool. Google also provide a number of tools for optimising your site, or if you don’t want to do it yourself you could always use the services of a professional web developer.
Consider setting up an app
Apps are another thing to consider. A quality app makes it easier for users to access brand sites and purchase goods, potentially making them an excellent direct marketing tool. When a user has your app sitting on their main screen, it means your brand is always visible to them. On top of that, Google now indexes the pages within apps, which could improve your online visibility as well as streamline the search function for users.
Now is definitely the time to start making the most of mobile technology in your business, if you haven’t already. There are many benefits to doing so, from simplifying things like virtual fax to giving your customers a seamless mobile experience that will keep them coming back.
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