Just as the fax did not replace the telephone, email has clearly not replaced faxing as an essential tool for business communications. Each form of communication has its own strength. Maintaining a fax number, especially a local number in the markets where you do the most business, gives your company a competitive advantage. When you are ready to expand, start with a new fax number in the area code where you want to do business.
It comes as no surprise that three of world's biggest economies – Japan, the US, and Germany – are also the world's top fax users. Fax is absolutely essential for a contemporary business. There are a number of good reasons for this:
The great news for Australia is that it is near the top in terms of fax use, coming in at number 11. This positions Australian businesses to take advantage of new markets nationally and abroad through efficient use of faxing.
Although your suppliers and customers may be old fashioned, you can reach out to them through the new, high tech way to manage your faxing. Faxing by email produces faxes that are indistinguishable from those sent by traditional fax machines. On your end, however, you can take advantage of the cost savings and administrative simplicity of sending and receiving faxes right from your email. There is no need to return to your office or leave your desk. Faxing over email bridges the gap between efficient technology and traditional business.