Research shows that internet activity in Australia has been rising quickly for the past several years. According to the Australian Bureau of Labor Statistics, there were 9.1 million internet subscribers in Australia at the end of 2009. 62% of users had download speeds of at least 1.5Mbps. Additionally, 2.8 million people accessed the internet through mobile devices.
Compare this to the more recent findings at the end of 2012, in which there were over 12 million active internet subscribers. This also represented a 10% growth throughout the year. At least 75% of these had speeds of over 1.5Mbps. By the end of June 2012, an incredible 16.2 million users had accessed the internet through mobile handsets, up 7% over the previous six months.
Companies should consider updating their operations to keep up with current trends if they expect to remain modern in the eyes of consumers. This means making e-commerce a major focus and fully integrating it into marketing campaigns, rather than relegating digital marketing to side projects.
Email marketing is one of the most tried and true methods of e-commerce and many businesses make use of it, but social media strategies are undoubtedly the current hot-button that any company should feel naked without.
Social media may actually be even more popular than you think, and has become a major aspect of internet activity in Australia. According to NewMedia TrendWatch, three out of every five Australian internet users log on to social networks more than five times each day. Facebook is the most popular network, used by 95% of social media users. The typical user spends more than seven hours each week on it.
The more companies are willing to embrace social media and other online services, the more business they will be able to do with customers.
Creating a profile on Facebook, Twitter, or LinkedIn gives an organization the ability to interact with consumers on a personal level. It provides an opportunity for them to show a side of their business that is focused on the culture and interests of their customers, rather than just trying to sell them something. Social media lets customers have a back-and-forth communication and develop real relationships with businesses.
Mobile fax apps provide a great way for businesses to take advantage of the rising internet activity in Australia, giving users all the usual fax abilities through the ease of email.